Build Your Digital Confidence Class 1
Series Overview
A four-part series (three online sessions and one in-person session) covering everything a small business needs to navigate today's digital world: social media, AI tools, online reputation management, influencer partnerships, employee and customer protection, and how your business appears in search engines and AI-generated results.
The series concludes with a hands-on workshop where participants can apply what they've learned.
Format: 4 sessions, 1 hour each
Delivery: Sessions 1-3 online; Session 4 in person
Audience: Small business owners and individuals with little to no technical background
Fee: $10 each class
Class 1: Your Digital Landscape, Social Media & AI Tools Tues., Sept 29 – 12-1pm An introduction to today's digital landscape, including viral culture, digital footprints, and why every business is now a public-facing brand. Participants will also learn where AI fits in as one tool among many and how to use it responsibly. What's Covered : - Welcome & Today's Digital Landscape -Viral culture, digital footprints, and why every business, not just those operating online, is now a public-facing brand. -Where AI Actually Helps Built-in platform AI tools (Canva, Instagram/Meta AI captions, Google Business AI replies) versus external tools (ChatGPT, Midjourney and other image generators, scheduling assistants), including the strengths and best uses of each. -Using AI Responsibly When to use AI and when not to; affordable non-AI alternatives; disclosure and authenticity considerations; and writing effective prompts to produce better results more efficiently. -AI-Generated Scams & Deepfakes Fake reviews, cloned voices and videos, phishing attempts that sound convincing, and business impersonation. -Protecting Your Brand & Q&A Watermarking content, verifying business listings, monitoring for impersonation, and identifying one practical action participants can implement immediately. Scenario Discussion: -Your AI-generated flyer receives public criticism. What do you do? Sample Prompts to Try : Social Media Caption "Write three short Instagram captions for [describe your post/photo]. Use a friendly tone and include one relevant hashtag set for a small business in Hawaiʻi." Review Response "Write a polite, brief response to this customer review: [paste review]. Thank them, address their concern, and avoid excessive apologizing." Content Calendar "Create a two-week social media posting plan for a [type of business]. Include one post idea per day, balancing promotional, behind-the-scenes, and community-focused content." Graphics "Create a simple flyer-style image for [event/sale] using warm colors and clean space for a headline and date. Do not include photorealistic people." Rule of Thumb: The more specific your prompt is about audience, tone, length, and what to avoid, the less editing and back-and-forth will be required
Speaker(s): Dani Stolfi Dani Stolfi is a Hawaiʻi-based digital media strategist, journalist, photojournalist, and founder of 808 Viral. With nearly two decades of experience in digital publishing, social media, online community building, and viral content strategy, Dani helps businesses and organizations understand how people engage online and how to build a stronger, safer digital presence. Through Boss HI and 808 Viral, she brings practical, real-world experience in social media strategy, digital storytelling, online reputation, influencer marketing, and the fast-changing role of technology in Hawaiʻi’s business and community landscape.
Co-Sponsor(s): Kokokahi Women's Business Center
Fee: $ 10.00
Please make payment by CC at registration.
